Lœul et Piriot implements beCPG to manage its product lifecycle
Innovation is the key to the future of the food industry: it means new products and ever more frequent range changes. On top of that, growing regulatory requirements and customer demands call for greater rigour from manufacturers and make the innovation process heavier. All these reasons are leading companies in the sector to invest in MasterData or PIM (Product Information Management) tools to centralise their data, and to implement PLM (Product Lifecycle Management) software to design new products.
Yann Pilpré (Head of Information Systems, ALPM group): “We had to respond to the growing volume of product data by consolidating it, which led us to look at MasterData solutions to complement our VIF ERP. We also needed software to boost innovation, able to adapt to our business constraints and internal processes.”
Lœul et Piriot is a food company specialising in rabbit meat processing, with roots going back to the early 20th century. Headquartered in Thouars in the Deux-Sèvres department, the company operates in France and Europe and sells 300 tonnes of rabbit a week. In 2011 it generated revenue of €117 million and employed nearly 500 people. Lœul et Piriot belongs to the ALPM group, created in 2012 when Lœul et Piriot joined forces with Multilap. The group relies on 650 people across 6 sites in France. Following the takeover of Bretagne Lapins on 1 January 2013 and the alliance with the Terrena cooperative group, ALPM, already the leader in France, strengthened its position on the European market.
beCPG: data management and the innovation process
PLM, PIM, MasterData: behind this IT jargon usually lie the same challenges for manufacturers:
- structuring and consolidating data
- sharing information
- boosting and simplifying the innovation process
Beyond data management, developing a food product requires taking regulatory aspects into account and being highly responsive. The INCO regulation (which came into force on 13 December 2014), for example, standardises the calculation and display of nutritional values, allergens, claims and ingredients. As R&D and Quality work becomes ever longer and more costly, manufacturers need the right tools to reduce time to market.
According to Yann Pilpré, “Until now, software handled only one issue (formulation, workflow, MasterData or project management) and was often far removed from the food business. The best-of-breed approach (editor’s note: one tool per issue), long to implement and complex for users, rarely delivers a fast and satisfactory return on investment.”
After comparing several solutions, Lœul et Piriot chose the “beCPG for Food” software.
Philippe Quéré (beCPG): “Unlike our competitors, beCPG follows an all-in-one policy with no paid modules, and constant innovation redistributed as open source, so that we can offer a turnkey solution at a competitive price.”
The “beCPG for Food” solution is made up of several modules for the food industry:
- A product repository to manage finished products, raw materials, packaging and the characteristics required by the IFS and BRC standards and the INCO regulation
- A formulation module to calculate allergens, ingredients, nutrients, costs and claims
- Generation of product specification sheets
- A project management module to drive new product development from idea generation to market launch
- Customer complaint management
Yann Pilpré: “What attracted us to beCPG was the attractive price and its open, interoperable nature (editor’s note: the ability to work with other software and share information). We were impressed by the wealth of features and the modern, intuitive interface.”
beCPG: a fast return on investment and easy to learn
Lœul et Piriot wanted a solution able to cover the lifecycle of its products, from the sales request to the end of the product’s life, making it easier to collect and update product data. It also had to make it easier to feed third-party applications and guarantee the validity of this data across the whole information system. Finally, the solution had to produce the reference documents used internally and by customers (sales and internal specification sheets, logistics sheets, weight-price and case labels).
Yann Pilpré: “With beCPG, we were surprised by how quick and easy the data migration was. We went from a multitude of databases, often in Excel, to a single, consistent, centralised database. The fast project roll-out made adoption easier and increased the ROI.”
The different product views make data easier to access: sales staff consult the sales specification sheets directly and production consults the internal specification sheets. The time savings are significant, because updating products is easier and the tool can update several products at once following a change of raw material or packaging.
Some testimonials:
Flora Derouineau (Marketing Manager): “It is now easier to create a product while guaranteeing that the information is valid.”
Francine Lair (Packaging Product Manager): “Document management lets me store food-contact certificates as well as the complete history of our packaging. The image library and sales data are linked directly to the product.”
Magali Diard (Product Coordinator): “Replacing a tray across all products now takes just a few minutes and guarantees up-to-date specification sheets and the distribution of changes.”